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How to analyze the performance of my campaigns?

The Performance page: presentation of the features

 

  1. What information is available on my campaigns?
  2. How to search for a specific campaign?
  3. How to view the contacts linked to a campaign?

 

Reminder: Estimating the return on investment of a campaign is not an exact science. Between direct sales linked to tracked traffic and indirect sales occurring later, there are many possible approaches.

Arenametrix provides a first simple and transparent estimation, without using pixels or scripts. Thanks to its dual CRM and sales analytics capabilities, Arenametrix uniquely enables you to match your contacts with the ticket sales they generate. This is the purpose of this page.


    1. What information is available about my campaigns?

    In Arenametrix, go to the Performance page (Campaigns > Performance), where you can find all your sent campaigns.

    You can sort your campaigns by the following information:

    • Campaign ID (the same as in Arenametrix Campaign Management)
    • the name of the campaign
    • the sending date
    • the type of campaign (email, SMS)

    The Performance page also provides the following metrics:

    • Contacts: number of contacts who successfully received the email. This does not include soft and hard bounces (unlike the “Campaign” filter on the Contacts page).

    • Performance: allows you to estimate the ROI of a campaign, based on either openers or recipients. The calculation sums the value of tickets purchased by these contacts on the same day and up to 7 days after the campaign was sent (i.e. an 8-day period). It does not take into account the exact time of purchase or sending.

    • Open rate : percentage of contacts who received the email and opened it. Please note:
      • The calculation differs from Brevo, where the open rate is based on sent emails vs total opens.
      • Some providers (such as Apple Mail) limit open tracking. Only trackable opens are therefore counted.

    These calculations are dynamic and updated regularly. If some contacts exist in Brevo but not in Arenametrix, this may explain discrepancies in the results.


    2.     How to search for a specific campaign?

    Reminder: All your campaigns are automatically synchronized in Arenametrix. If a campaign is missing, contact your account manager to trigger a manual synchronization.

    Search features allow you to quickly access your campaign history:

    • Search by name: allows you to search among the titles of your sent campaigns
    • Search by period: allows you to search within a specified date range

    3. How do I view the contacts linked to a campaign?

    By selecting a campaign, you can access several analysis options:

    • View report (1): open the sending report directly in Brevo

    • View visual (2): display the campaign content

    • View contacts (3): access the list of campaign recipients in Arenametrix. Please note: this list includes soft and hard bounces, unlike the Contacts column. To match the same number of contacts, you need to apply the condition Delivered emails • anytime.