Top 5 lists for theatres
All your identified contacts are now centralized in Arenametrix; now it's time to start segmentation to understand the interactions of each of your audience types, and adapt direct communication to them. The Arenametrix Customer Success team has therefore concocted a proposal of 5 relevant lists to contact during your communication campaigns.
Objective 1: increase the fill rate of a representation
Means: a qualitative and personalized communication based on artistic color.
Suggested list: spectators who have already purchased a similar event (field "Type of event" or "Event" in Arenametrix) for less than 3 years (RGPD compliance).
Objective 2: to develop the attendance of my recurring audience
Means: maintain its loyal audience by giving them priority access to specific information or rights, to encourage positive word-of-mouth.
Suggested list: non-subscribers who have already purchased at least two shows this season.
Objective 3: increase the satisfaction of my subscribers
Means: send preview information, exceptional offers and premium content to the first communication vectors in the room.
Suggested list: subscribers for the current season.
Objective 4: convert newsletter subscribers into buyers
Means: send an automatic email to validate your subscription to the newsletter with a promo code on a ticket for the next show.
Suggested list: newsletter subscribers in real time, by connecting to the theater's website.
Objective 5: measure the satisfaction of my spectators
Means: automatically send out a satisfaction questionnaire the day after the show, and encourage spectators who gave you a good mark to relay their opinion on social networks.
Suggested list: the spectators of the previous day's performance.
Were these lists relevant? You can check it by yourself on the "Performances" page of Arenametrix!
Contact your Account Manager via chat
Clément Rousset
clement.rousset@arenametrix.com
06 98 57 99 72