Arenatip #8 - How to collect and requalify data in your database

There are several ways to achieve this, today we’ll focus on using our Brevo forms.
As you know, we collect transactional data from our clients. When a fan purchases 10 tickets, you only get their email address and no information about the other 9 attendees.

This Brevo forms allow you to collect that data during matches, identify the tickets' beneficiaries, and/or requalify existing contacts whose information is incomplete.

You can leverage this method with social media.
Forget the “Like, comment, share” method – it’s time for “Fill out this form to enter the contest!” Take advantage of your digital audience to enrich your database efficiently.

Objectives

• Grow your database
• Collect more information about your fans
• Offer a different experience
• Capitalize on your social media fan base
• Increase opt-ins

Step 1 - Creating lists to capture your participants in Arenametrix

On Arenametrix:

We’ll create the lists in Arenametrix that will collect and store contacts who participate in your Brevo forms.

• Structure your lists

We recommend creating to separate lists  

1. 1. A specific list for each form (e.g., “June 25 Contest”).
   2. A global list for the season (e.g., “Contests Season 24/25”).

This second list will help you centralize all participants throughout the year, making it easier to contact them later (since they will have opted in for communication).

• Create a folder
  • Go to the "Lists" tab
  • Click on the "+" icon to create a new folder
  • Give it a relevant name, for exemple "Contests" or "Brevo Froms"

• Create the lists
  • Click on "Create a List"

Important : you can't create an empty list. You must add at least one filter.
We recommend the following :

• • Filter: Email
  • Condition: Contains
  • Value: Your email address (this way, you'll be the only contact in the list to start with)

• Create a static list 
  
  A static list allows you to add each new contact without them being removed later.
  
  A dynamic list, which is directly linked to a Brevo form, would remain empty because contact are automatically removed after submission
  
  
  
• Finalization
  • Once the list is created, add it to the folder you previously created.
  • Repeat this process for the other lists if needed.

Step 2 - Creating your form in Brevo

On Brevo :

• Go to Contacts > Forms
  • Click on "Create a submission form"
  • Choose the "Full page" format
  • Give you form a name (e.g, June 2025 Contest)
    
    
• Customize the Form
  • Add a background image
  • Apply the colors of your visual identity
  • Write a clear description of the contest
  • Add the necessary fields
    • In the sidebar, click on "Attributes"
    • Drag and drop the desired fields into your form
      • Recommended fields:
        • Last Name
        • First Name 
        • Email
        • Date of Birth (AX_Birthdate)
        • Phone Number (SMS)
        • Zip Code (AX_zipcode)
          
          
• Configure the Fields
  • Required Fields: Make as many fields mandatory as possible
  • Label Name: Show or hide the field name
  • Help Text: Add a note to guide the user
  • Placeholder: Display an example answer within the field

Also, add the GDPR consent fiedls to ensure participants agree to be contacted again.
Arrange the field in a logical order by dragging them into place.

 

• Save the Form
  • Review all information carefully
  • Click "Next" to save and proceed to the next step

 

Step 3 - Configuring your form

We have reached the final step. It's now time to link your form to a list and share it effectively.

Still in Brevo

• Link your form to a list

Why ?  Linking your form to a list allows you to store participant's data in your CRM and associate them with a specific segment.

• • Select the appropriate lists:
    • Contest-specific list (e.g, June 2025 Contest)
    • Global contest list (e.g, 2024/25 Season Contest)
• Both lists will then be automatically updated with new contacts. 
  • Click "Next"
    
    
• Customize the confirmation message

You have two options to confirm a participant's registration:

• • Send an automatic email: 
    
    • Schedule a thank-you and registration confirmation email
  • Or display a customized confirmation message (recommended):
    • Click "No confirmation email"
    • Edit the success message directly on the page
  • Then click "Next"

 

• Share your form effectively

Maximize visibility to collect as much data a possible:

• • Direct link:
    • Share it on your social media accounts (posts, stories, etc,)
  • QR Code:
    • Download and display it on:
      • Stadium big screens
      • Queuing areas 
      • Matchday program
      • Posters and other communication materials
  • Website integration:
    • Scroll down the page to copy the embed link
    • Send it to your webmaster to add it to your website
      
      
      
• Finalize your form
  
  • Click "Finish"
  • Your form is now ready to start collecting new contacts.