Top 5 lists for sports organisations
All your identified contacts are now centralized in Arenametrix; now it's time to start segmentation to understand the interactions of each of your audience types, and adapt direct communication to them. The Arenametrix Customer Success team has therefore concocted a proposal of 5 relevant lists to contact during your communication campaigns.
Objective 1: increase the fill rate of a match
Means: qualitative and personalized communication based on the opponent.
Suggested list: fans who have already bought a similar match, or a match with the same stakes for less than 3 years (RGPD compliance).
Objective 2: to develop the attendance of my recurring audience
Means: maintain its loyal audience by giving them priority access to a specific information or right, to encourage positive word-of-mouth; demonstrate the advantages of subscription.
Suggested list: non-subscribers who have already purchased at least one game this season.
Objective 3: increase the satisfaction of my subscribers
Means: send preview information, exceptional offers and premium content to the club's first communication vectors.
Suggested list: subscribers for the current season.
Objective 4: convert newsletter subscribers into buyers
Means: a communication by sms on the day of the match according to the cashless or store history.
Suggested list: fans who are used to spend a lot in the store or in the catering areas.
Objective 5: Measure the satisfaction of my fans
Means: Automatically send out a satisfaction questionnaire the day after the game, and encourage fans who gave you a good score to share their opinions on social networks.
Suggested list: the spectators of the previous day's match.
Were these lists relevant? You can check it by yourself on the "Performances" page of Arenametrix!
Contact your Support Manager via the chat room
Pierre Gautier
pierre.gautier@arenametrix.com
+33 6 74 23 53 76