What segmentation criteria are available?

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Contacts
Organizations
Global consumption
Detailed consumption
Tickets
Email campaigns
Contributions

You will find all these criteria by clicking on the Select one field dropdown menu.

1. Contacts

Name	Search for a contact by name.
First name	Search for a contact by first name.
Email adress	Search for a contact by his email but also search for all contacts who have or do not have an email.
Gender	Segment contacts based on their gender, if this information is available.
Age	Segment by the age of your contacts if the date of birth is entered.
Date of birth	Search for contacts based on their date of birth, if this information is available.
Position	This represents the function of the contacts, if filled in.
Phone	Search by phone number, or search for all contacts who have a phone number to send them an SMS.
Distance	This is the distance between the location of your nearest activity and the address of the contact. It is calculated in kilometers.
Zip code	Search for contacts using their postal code. This allows you to create groups of contacts by geographical area.
Department	Search for contacts through their department.
Country	Search for contacts through their country.
Language	Search for contacts based on the language specified in their contact record.
Lists	Search for contacts belonging to one or more lists.
Consents	Search for Opt-in or Opt-out contacts.
Types of import	Search for contacts based on their origin: Static target, Dynamic target or Manual import.
Notes	Notes are free-text fields available in contact records. You can search for all contacts sharing a common element within the notes.

2. Organizations

Organization	Allows you to search for contacts linked to one or more selected organizations.
Organization - advanced search	Search for contacts linked to an organization using text-based search criteria.
Tag	Search for contacts belonging to an organization that has a specific tag.

3. Global consumption

Recency	Look for people who have not purchased for a while. Calculated in days.
Loyalty	Search for contacts who came a number of times over the last three years. The loyalty is the number of purchases containing at least one performance that took place either in the last 36 months or in the future.
Purchase lead time	Find contacts who buy on average a certain number of days before the event. Calculated in days.
Average basket value	Create a group of people who have an average basket of more or less a certain amount. Calculated in euros.
Average basket volume	Create a group of people who have an average basket of plus or minus a certain number of tickets. Calculated in number of tickets.
Total purchases value	Search for contacts who have spent more or less a certain amount of money. Calculated in euros.
Number of tickets purchased	Find the people who have purchased more or less a certain number of tickets. Calculated in number of tickets.
Average price	Group a population in relation to the average price they usually spend for your services.
Maximum price	Group a population with respect to the maximum price they spent on a single order.

4. Detailed consumption

Number of tickets	Search for contacts based on the total number of tickets obtained.
Number of purchases	Search for contacts by the number of unique orders criterion.
Total purchases value	Find contacts based on the total amount spent on all orders.
Number of performances	Create population groups based on the number of performances they have attended.
Number of events	Create population groups based on the number of events they have attended.

5. Tickets

Ticket status	Search for contacts who have purchased and/or reserved and/or cancelled their order.
Venue	People who have participated in an event in a particular location.
Season	People who have obtained a ticket for a particular season.
Types of events	Retrieve contacts who have participated in several events that belong to an event type.
Event	Find contacts who have participated in one or more events.
Performance	Find the contacts who participated in one or more performances.
Sales channel	Search for contacts based on their buying channel. For example, all people who bought online.
Type of categories	Retrieve contacts who have obtained a ticket from a category type.
Category	The result is different depending on your ticketing software. This represents people who have purchased a particular category or fare.
Type of pricing formulas	Retrieve contacts who have obtained a ticket belonging to a type of price formula.
Pricing formula	Allows you to find contacts who have obtained a ticket for a particular price formula (fare).
Type of ticket	Search for contacts based on the type of ticket purchased.
Subscription/pack name	Search for contacts who have purchased a specific subscription or pack.
Sales period	Group contacts according to a purchase period. Either between two dates.
Performances period	Group the contacts who participated in a performance during a given period. Either between two dates.
Ticket amount	Search for contacts based on the ticket price purchased.

6. Email campaign

Campaigns	Find the contacts who received a particular campaign.
Sent emails	Retrieve contacts who have received one of your emails over a period of time, between two dates.
Delivered emails	Find the contacts for whom one of your emails was delivered over a period of time, between two dates.
Opened emails	Find the contacts who opened one of your emails over a period of time, between two dates
Clicked emails	Find the contacts who clicked on one of your emails over a period of time, between two dates.
Date of click	Find contacts based on the date when a link was clicked in an email.
Clicked links	Find the contacts who clicked on a particular link in one of your emails

7. Contributions

Satisfaction	Retrieve respondents based on the satisfaction rating they gave
Facility	Find respondents according to the location where they completed the questionnaire.
Date of publication	Find respondents according to the date on which they completed the questionnaire.