What is a marketing automation scenario?

These events can be related to personal data (age, address, structure, etc.) or transactional data (purchases, loyalty, attendance, etc.).

In essence, your automation scenarios work like chairlifts: they automatically bring your visitors back to the top of your engagement pyramid. Each touchpoint in the customer journey is therefore an opportunity for automation, making the experience smoother for your users while simplifying the work of your teams.

Why create automation scenarios?

Creating scenarios based on the behaviors and profiles of your contacts allows you to increase both relevance and efficiency. This tool is designed to streamline the customer experience and improve engagement through communications tailored to each contact’s behavior and status.

1. Save time: Schedule email scenarios that are automatically triggered based on collected data or the behavior of your contacts.

2. Strengthen your relationship with your visitors: Run personalized, contextualized and cross-channel campaigns to generate interest, engagement and satisfaction among your contacts.

3. Increase your commercial revenue: Maximize the basket value of your visitors and customers by interacting with them throughout their ticketing or shop purchase journey.

4. Support your teams’ efficiency: Automate the qualification of incoming requests and set up internal notifications to alert your teams and suggest follow-ups.